On October the 23rd 2009, Louis Vuitton inaugurated its first store in Mongolia, in the capital city of Ulaanbaatar. Already a pioneer in emerging markets such as India and China, Louis Vuitton becomes the first luxury brand to establish a presence in the region.
The 490-square-meter store occupies a prominent position at the entrance of Central Tower, the city's premier retail real estate and luxury quarter, a powerful symbol of modern Mongolia located on the main square of the capital city Ulaanbaatar.
The new outlet proposes a stunning display window featuring Louis Vuitton luggage, handbags, shoes, watches, ready-to-wear and accessories.
The architecture draws inspiration from Mongolia's nomadic culture and the innovative creativity that is emblematic of the brand. The facade of the store incorporates the iconic Louis Vuitton Damier pattern in a stunning "moiré" effect.
Spanning two levels, the store offers a VIP room and a Bag Bar. The entrance features a magnificent saddle designed specially for the store, symbolizing the fusion of the brand's travel heritage and Mongolia's tradition of expert horseback riding.
For the inauguration Louis Vuitton asked artist Abdesslam Oulahbib to create an original music piece inspired by traditional Mongolian music.
The collaboration led to Resonance, a contemporary hymn that ventures through time and space as breathing, voices, wind and vibrations resonate like a journey to the edges of terrestrial frontiers.
Louis Vuitton is also committed to supporting the development of the host countries where it does business. To mark the opening of the new store the company has donated 6,300 books to Mongolia's Ministry of education, to be used in 700 primary schools.
Shop L103, Central Tower, 2 Sukhbaatar Square, Khoroo 8 Sukhbaatar District, Ulaanbaatar, Mongolia
Opening: Monday to Sunday, 10 am to 10 pm Tel: (967) 11-310336 Website: http://www.louisvuitton.com