July 12, 2012 on: business, Economical

Singapore-listed Asia Pacific Breweries (APB) is making a further push into Mongolia.

Under the deal, Mongolian Beverages will engage in the production, marketing, sales and distribution of vodka and spirits in Mongolia. It will offer brands such as Grandkhaan, Chinggis, Khubilai, Xappa and Eruu which are familiar vodka names among consumers in the market. The deal is expected to add a new income stream for the company. Roland Pirmez, chief executive officer of APB, said: "Our maiden investment in the spirits sector in Mongolia will enhance APB's growth in the Mongolian alcohol market. Though Mongolia is predominantly a vodka market, beer is increasingly gaining popularity. "Our diversification into vodka will strategically enable us to build a multi-beverage portfolio to ensure our relevance, sharpen our competitive edge and drive greater top line gain in Mongolia." Upon completion of the deal, both the beer and vodka businesses will share the same sales and distribution infrastructure. The deal is also expected to open up APB's products to new markets in Mongolia through previously-untapped distribution channels. It will also allow APB to take Mongolia's home-grown vodka brands such as Chinggis to the world via its export network. APB started its beer brewery operation in Mongolia in 2007. Last year, its business in Mongolia recorded a volume increase of 15 per cent year-on-year.

SOURCE OF THIS ARTICLE : channelnewasia,com

Please note that this article and / or its accompanying media (picture, video, sound files etc…) has not been written, created or taken by M.A.D. Investment Solutions staff. It is not copyrighted to M.A.D. Investment Solutions nor does the company claim any ownership or rights towards the content and its accompanying media. The above article does not in any case represent the views or opinions of M.A.D. Investment Solutions or any of its affiliate individuals or companies. The article above is purely meant as a source of information to readers and does not constitute a legal or biding agreement in any way, shape or form. Ownership of the content and its accompanying media remains with its legal owner or contributor but was sourced from Public Domain sources. If you are the owner of this content or its media and would like it replaced or taken out of our website, please contact us on: info@mad-mongolia.com. For contact and comments directly relating to the above article and or its accompanying media, please refer to the source as stated above.

Did you enjoy this article? Please consider sharing it!

Real Estate Mongolia

M.A.D Investment Solutions Office

Sukhbaatar District, 4th Khoroo
Building no 67, Unit 1&2.
Ulaanbaatar, Mongolia

Tel: +976 11 312 500 (Office)
Tel: +976 95 853 377 (English)
Tel: +976 99 770 439 (Mongolian)
Email : info@mad-mongolia.com

Website design and contents copyright @ M.A.D. Investment Solutions 2009 - 2012 - All rights reserved. Disclaimer